Keep more of
what you earn.
Build something inevitable.
Sold By 1st Choice is the brokerage built for producers who refuse to subsidize bloated corporate overhead. $3,500 flat / year. $150 per unit sold. World-class tech. That's the entire fee structure.
Four reasons producers never leave.
Keep 100% of every dollar you close.
No commission splits, no graduated tiers, no surprise reductions, no franchise royalty. Your commission is yours. We only charge $3,500 a year plus $150 per unit sold.
$3,500 / year + $150 per unit. That's it.
No desk fees, no royalty fees, no franchise tax, no E&O markup, no tech fee. Two transparent line items cover everything.
Bi-weekly Zoom training
Two Zoom coaching sessions every month — scripts, listing presentations, negotiation, and lead conversion, taught by the agents actually doing the volume. Always recorded.
The complete tech stack — included, not invoiced.
AI-powered CRM, automated lead nurture, MLS integrations, transaction management, digital signing, marketing automation, virtual staging, comparative market analysis. All bundled. Always updated.
What are you leaving on the table?
Drag the bars. Add your average sale price, number of homes sold, and what your current brokerage charges. See what changes when you move to Sold By 1st Choice.
| Fee | Regular | 1st Choice |
|---|---|---|
| Royalty | $7,500 | — |
| Tech / mo | $600 | — |
| E&O / unit | $1,800 | — |
| TC / unit | $6,000 | — |
| Flat / year | — | $3,500 |
| $150 / unit | — | $1,800 |
| Total annual fees | $15,900 | $5,300 |
Excludes E&O and taxes. Sold By 1st Choice charges only $3,500/year flat and $150 per unit sold — nothing else.
Transparent pricing. Every tier.
New agent, high producer, team, or commercial — pricing is simple and posted publicly.
New Real Estate Agents
Just licensed? Start here.
Use our in-house TC for $350 per unit (optional). Covers audit + compliance review.
- Keep 100% of your commission
- Full tech stack — CRM, MLS, e-sign
- Bi-weekly Zoom training + replay library
- E&O insurance included
High Producer
Closes 10 or more deals per year.
Use our in-house TC for $350 per unit (optional). Covers audit + compliance review.
- Keep 100% of your commission
- Full tech stack — CRM, MLS, e-sign, AI
- Bi-weekly Zoom training + replay library
- E&O insurance included
Teams of 2+
For partnerships. Signed team agreement required.
Use our in-house TC for $350 per unit (optional). Covers audit + compliance review.
- Everything above, per team member
- Team-branded marketing & lead routing
- Bi-weekly Zoom training + replay library
- E&O insurance included
- Signed team agreement per member
Commercial Transactions
For commercial deals — different math.
Use our in-house TC for $350 per unit (optional). Covers audit + compliance review.
- 90/10 commission split
- Audit fee per transaction
- Bi-weekly Zoom training + replay library
- E&O insurance included
Bi-weekly Zoom training. Recorded, searchable, free.
Two Zoom sessions each month, taught by an active top producer. Every meeting is recorded and added to a searchable library — watch on demand whenever you want.
Live coaching, twice a month, on Zoom
A $24,000/yr tech stack. Yours. Free.
Personal Agent Site
WebEvery agent gets their own branded IDX website — lead capture, listings, and blog included.
Full Agent CRM
Lead ManagementComplete CRM with pipelines, drip campaigns, and AI-scored lead routing. No add-on fees.
Automated Social Posts
MarketingAuto-generated social content — new listings, price drops, sold announcements — posted for you.
Marketplace Integrations
DataFull integration with Zillow, Realtor.com, Redfin, Homes.com and 50+ MLS boards nationwide.
Transaction Suite
ComplianceEnd-to-end e-sign, TC workflow, and broker-approved compliance audit built in.
Real numbers. Real difference.
The honest answers.
Your next chapter is 100% yours.
Apply in 3 minutes. We'll review and personally reach out within one business day — no auto-responders, no funnels.